Smart Commercial Group is our evolution of a brand that needed a fresh take. The business specialises in paint, and the removal of it, offering a range of services from the management of large-scale projects, to ongoing graffiti maintenance programs. Starting at the conceptual phase, we developed a new business name; a double entendre as the owner’s last name is Smart.
From there, we crafted a new logo, featuring an asterisk graphical element that alludes to the breadth of solutions offered, and the double meaning tied to their namesake. This was supported by a new visual identity, comprised of strong, reliable blue hues and tones that are consistent for the category.