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53 Langridge Street 

Collingwood, Victoria 3066

hello@sonsofsmith.com.au
(03) 9034 7629
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    Plane

    Brand Development & Website Design

    Brand Identity / Logo Design / Website Design & Development / Visual Styling / Digital Marketing / Publication Design / Marketing Materials  Content Creation / Corporate Stationery / Signage

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    Plane Architectural Joinery holds a passion for limitless imagination when it comes to kitchens, cabinetry and custom fits outs. They specialise in architectural joinery for commercial and residential properties; a time-honoured craft and detail-driven pursuit of transformation from something natural, to something else entirely.

    We created a new brand identity for them, with a name inspired by a block plane and the process of making something bespoke: with your own hands. The visual elements and artwork serve as an ode to traditional tools, whilst form and function are expressed in the maker-esque design. A rustic photoshoot, with the Founder in-and-amongst his work, further showcased the personal touch in the work Plane delivers.

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