Chester & Morgan are the gurus for you doing you – just better. So, it was important for us to explore their distinct view of the relationship between the cutter and the client through all branding touchpoints. Our concept development expressed their style of artistry; through fluid strokes and each individual curve of a font in key branding elements:
like their logo and insignia, to a neutral colour palette that captured the humanness of their audience. Chester & Morgan focus on discovering someone’s inner beauty; then they work their magic in a vibey space – we explored this ethos through contrasting subject matter in photography, to bring their brand essence to life.