Brand Strategy

A brand strategy has the power to amplify a business amongst its competitors from a whisper to being heard. Whether evolving or establishing, our Melbourne branding agency assists businesses of all sizes to clarify their purpose, define their goals, understand their customers and ultimately, find their voice. 

Competitive Audit

Through identifying the strengths and weaknesses of a brand’s offering comparatively, our brand strategy agency allows businesses to better understand their position amongst competitors and in turn, make intelligent decisions that increase brand awareness amongst their audiences.  

Audience Review

Wholeheartedly understanding a business’s audience is integral to our brand strategy consulting. Providing insight into customer behaviour and brand perceptions, our brand strategists provide businesses with the knowledge to predict potential audience interactions. 

Brand Positioning

Identifying the unique benefits and competitive advantages of a brand’s offering, our brand positioning consultants define the ‘why’ about a business that will emotionally connect, resonate and cut-through with their consumer.

Brand Perception

Armed with years of brand strategy consulting experience, our team are experts in examining the behaviours, motivations and frustrations of consumers. Through the application of this knowledge, our brand strategy agency in Collingwood identifies unfulfilled opportunities for businesses that help them develop a competitive advantage.

Brand Attributes

Clearly defined brand attributes reveal the personality, functionality and tangible traits of a business. Brand development strategies allow us to identify yours; refining the imagery, language and actions required for a business to be seen and heard.  

Brand Audit

Brand Workshops

Brand Direction

Content Strategy

Marketing Strategy

Name Generation

Identity Design

Brand Guidelines

Content Development

Tone of Voice

Website Design

Digital Marketing

Print Communication

Packaging Design

Signage & Environmental